Zara Martin Models The Idol AW/11 Collection

Idol girl of the moment; presenter, model, blogger and style ambassador Zara Martin captures the essence of the Idol collection that is due out in shop in Autumn/Winter 2011. The sultry siren was a true star on the day of the shoot and managed to embody the spirit of the A/W aesthetic (we are keeping tight lipped about it, so you'll just have to wait and see).

Zara started off at MTV's The Lick program five years ago and has been on the up-and-up ever since. Recently she was busy hosting the London Fashion Weekend catwalk show at Somerset House and is also signed to the model agency that represents Naomi Campbell! Already labelled as Grazia Magazine’s “one to watch”, Zara Martin has graced the glossy pages of Elle, Company, Look, Tatler and Marie Claire magazine.

Idol reckons that this is only just the beginning and we'll be seeing a lot more of this ladies talents!

One To Watch / Photographer Sofia Ajram

Based in Montral, graphic design student Sofia Ajram began her career as a concert photographer. Still relatively unknown, she has made a name for herself on the web through her Flikr site, which has caught the attention of many photography enthusiasts.

Sofia’s work speaks for itself; beautiful, ethereal images with a haunting rawness and stunning colour palette. Her use of light is striking and the people she photographs seem so alive.

Check this talented lady out ASAP.

Idol At Coachella Festival

The Coachella festival has been voted the best North Amercian Festival for seven out of the last eight years and just by looking at the line-up you can certainly see why! (Oh not forgetting the sunny Californian weather too!)

A hit with the A-listers, Coachella 2011 saw Diane Kruger, Kate Bosworth, Dita Von Teese, Alexa Chung, Nicole Richie, Rihanna and Twilight's Ashley Greene heading down to see The Chemical Brothers, Kanye West, Duran Duran, Kings Of Leon and The Strokes.

The team at Idol HQ cannot wait to hear all about it from Idol’s Marketing Director Mark Herman, seen here with friend Sadie Frost. Come back Mark!!

Model Juergen Hartl In Idol Menswear

Idol caught up with hot model Juergen Hartl from Germany who is not only gorgeous and charming but also has brains to match his sultry-looks…he studied medicine don’t y’know! In these candid black and white shots Juergen is wearing some key pieces from Idol Menswear and he certainly looks dapper. Now Juergen tell us….

What do you enjoy about working as a model?
I have to say modelling is my passion and I loved it from the first moment on. I enjoy meeting lots of creative and inspiring people who are mostly very open minded and not mainstream. I also enjoy travelling a lot and playing different roles in front of the camera or on the catwalk. 



What do you think will be the hottest trend for summer?
I don´t know what will be the hottest trend for summer but I can say that my hottest trend for summer will be to wear short denim pants with tank tops, sneakers and long socks in fresh colours and cool sunglasses. That’s very masculine and hot for me in the sunshine!


What makes you happy?
To have a person who loves me. 



What are your three wardrobe staples?
Skinny jeans, tight shirts and sneakers. 


Which celebrities do you admire?
I don´t admire celebrities. I respect celebrities when they have worked hard for their success.

What would you be doing if you were not a model?
I studied medicine, so I could also work as a doctor if I wanted to do this. I can also say that I would also have a wonderful life without modelling. It’s more important to be healthy and to have good friends. 



Who inspires you?
Friendly and funny people who believe in their dreams 



I’m good at... listening to somebody who has problems. 



I’m bad at... waking up in the morning.



I relax by... laying in the sauna. 



The best things in life are... allowing dreams to come true.



My next ambition is to... rock New York City. I look forward to it .

The Lighthouses

Having been likened to bands such as Bloc Party and Daft Punk, the Lighthouses are already making a name for themselves in the music biz. The London- based electronic trio consisting of Joe Boyle, Richard Williams and Josh Lawson are due to release their debut EP this summer and have already been noticed for their awesome remix of Slick by the Chew Lips.


NME are already showing support for the group, who are currently working hard to play as many gigs as possible. Keep your eyes pealed and you may spot them at your favourite festival this summer!

Behind The Seams | Idol Shoot | Model Elena Sudakova

Smouldering Scorpio Elena Sudakova has quite a story. The Russian beauty trained as a dancer and gymnast and was even offered a place on Cirque du Soleil but turned it down to pursue modelling. Elena has been featured in editorials for V, Interview, Italian Glamour and Italian Vogue and is also the new campaign model for Idol collection 9 that's out in the shops in the first week of June. So it’s over to the gorgeous Elena as seen here being spritzed by hair creative Gow Tanaka.

What do you enjoy about working as a model?
I enjoy travelling, meeting new people, going to nice places for shoots and being as creative I can. I love Australia with its beautiful little islands and I also really like the desert.

What do you think will be the hottest trend for summer?
Colourful maxi dresses.

What makes you happy?
The sun!

What are your three wardrobe staples?
I would say loose comfortable pants, my heavy military boots and also a leather jacket.

Which artists do you admire?
There are many artists that I admire although I would not say that there’s one in particular. I enjoy art and going to exhibitions but I prefer a more classical, romantic style as opposed to modern movements…I love the Louvre!

What would you be doing if you were not a model?
I would be in the circus.

Who or what inspires you?
Good music inspires me the most…I really enjoy listening to Indie Rock.

I WISH PEOPLE WOULD TAKE MORE NOTICE OF…their behaviour.

I’M GOOD AT…dancing.

I’M BAD AT…writing.

I RELAX BY…doing yoga.

THE BEST THINGS IN LIFE ARE…friends, sun and music.

MY NEXT AMBITION IS TO…set up a yoga studio.