The Press Dine Out On Idol

The country's leading fashion journalists from publications such as Elle, ES Magazine, The Guardian and Grazia gathered for champagne, cocktails and the official unveiling of the Idol collection. While guests enjoyed a sit-down dinner, Sadie Frost made a surprise appearance - wearing her favourite, new AW jacket - the must-have Idol sequin blazer! The first screening of the all-new Idol film http://idol-london.com/film.php set the scene for the forthcoming collection and as the final credits rolled, Idol received some rave reviews. And as the Shoreditch house room emptied out at the end of the night, it appeared that our guests just couldn't wait until the official launch to get their hands on some Idol... as every single Idol print sequin cushion made specially for the event had been swiped!