Idol At Bread & Butter / Berlin

Mark Herman and Hannah Man, Idol’s Marketing Director and Manager had a grand old time at BREAD & BUTTER Berlin last week. The trade-show is an innovative fair for progressive, contemporary clothing culture and is a magnet for the world’s hottest Street and Urban-wear brands. B&B attracts some serious fashion heavyweights (albeit of the slim, stylish variety) from editors to buyers; the buying team from Selfridges made an appearance, as well of that of Harrods, De Bijenkorf and Colette!

Mark and Hannah had a super time, the event was rammed and the pair even had time to catch an alternative fashion show. A highlight was running into fashion icon Agyness Deyn and best mate publisher Chris Bletzer who both looked very laid-back cool. The pair told us about their interesting, new website NAAG, the brainchild of Aggy and Fiona Byrne that covers fashion, food and culture, with an eye for up-and-coming young talent. We particularly like the innovative fashion shoots, a few referencing cult films like Blow Up and The Fear & Loathing. The site is fantastic for keeping-to-date with edgy places to hang-out and quirky goings-on...it's been bookmarked!

Hannah & Mark both report that BREAD & BUTTER = very sore feet!