Behind The Seams At The Idol Shoot

The shoot for the next Idol collection took place at a trendy East London studio last week and the team had bundles of fun! We couldn’t resist giving you all a sneak preview of the new collection that’s out in shops on the 6th April.

Harpers cover girl model Elina Alminas was perfectly cast, she has the ultimate balance of tomboyishness and femininity. Photographer Derrick Santini captured the energy of the brand with his sexy voyeuristic style; he takes ‘ultimate pleasure in stolen moments’ (his own words). Derrick’s dog Lily livened up the day with her bark-talk, she likes to pipe-up when her photograph is being taken, which roused lots of laughter!

Hats off to the creative team namely hair artist Gow Tanaka and make-up artist Eli Wakamatsu, the beauty was truly spectacular. Designer Donny and marketing manager Hannah added a spark of magic with their ever-sharp styling skills.

A wrap X